Perfect mix of Chinese elements and fashion style
As far as shop decoration is concerned, each shop has a black wooden wall as the keynote, and the inner wall is covered with wallpaper made by old Chinese newspapers, in order to show the origin of tea culture. The shelves are almost full of black squares, which are said to be inspired by traditional Chinese medicine shops. In these black squares, various kinds of tea and tea sets are arranged according to their colours. Each small square has a small black label to indicate the varieties of tea in the lattice.
The first thing you can see when you enter a shop is usually a tea stand, next to a drinking area, and then to the checkout counter. The display of tea sets is very sophisticated. Teapots and bowls are stacked one by one, as if they would collapse if touched slightly, but they are all very stable, so they can be picked up and carefully played at will.
Teaware styles include very traditional Chinese Japanese teapots and bowls, as well as typical British afternoon tea pattern tea sets, and tea sets full of Middle Eastern style and rich colors. You can also find patterns and decorations of tea sets with a very modern sense. In short, whether you love tradition or like to break it, you can almost find the style you like.
Four to six teapots are usually placed on the long table in the middle of the shop. These teas may be classical black tea, green tea or original tea of T2. According to different seasons, the recommended teas are also different, such as fruit tea or herbal tea suitable for ice tea in summer, black tea with milk and sugar and ginger tea in winter. And the matching of various kinds of tea is also unbridled, such as Turkish apple tea with tropical fruit tea, or strawberry tea with ginger tea. It may sound very strange to us Chinese people. In fact, there are a lot of unused drinks, but there are also some unexpectedly good combinations. If customers feel satisfied after the trial, they will buy a variety of tea at one time and mix by themselves, which is a very smart idea. At the same time, all T2 teas are packaged in cartons and plastic bags. Once unpacked, they need to be packed in teapots with good air tightness. At this time, you may buy several teapots from the nearby teapot area. T2 also provides a variety of gift box sets. Gift box packaging design is very unique and fashionable.
Introducing refreshments into the product line and creating the concept of "pan-tea drinking"
This year T2 also introduced tea snacks into the product system. The most famous tea snacks are the various cakes and Japanese fruits of colorful English afternoon tea. Chinese people do not care about the matching of tea snacks. Tea snacks are not prominent. T2 tea snacks are mainly small biscuits with English tea style. At the same time, jam and honey are introduced to match biscuits.
For T2, almost all non-alcoholic and non-carbonated beverages can be classified as tea, and all products related to tea in T2 concept are included. But people tend to pay more attention to the form of things they don't know, just as Chinese people are more interested in the style of pulling flowers and the environment of cafes when they drink coffee, so do foreigners when they drink tea.
For example, in English afternoon tea, there must be exquisite porcelain, delicate refreshments, well-dressed gentlemen and ladies. As for tea itself, it doesn't matter if it is just tea bags or tea bags should be the normal situation.
Similarly, the interest of Westerners in Japanese tea ceremony and Chinese Kung Fu tea is mostly due to their elegant sense of form. The lack of formal sense in Chinese tea plantations is really regrettable. On the one hand, it may be because tea is a good or bad existence for Chinese people. Good tea has good drinking methods, and cheap tea also has cheap drinking methods. Our requirements for tea are color, fragrance, taste and the shape of tea. As for "formal sense", this thing will only bring inconvenience in daily tea drinking. On the other hand, few tea houses trying to create a sense of form have been on the road of old fashion.
But T2 first attracts people who don't know much about tea with the "sense of form" which combines tradition with fashion. At the same time, T2 uses the "sense of form" to distinguish itself from supermarket tea bags. Watching the clerk step on the ladder and take the tea from the shelf for customers reveals a message of taking the treasure carefully. I think that's why T2 can not only satisfy tea drinkers, but also attract new customers to experience the pleasure of tea.
Tea shops will become popular in the future, and Chinese brands are burdened by "tradition"
看到喝茶即将成为一个新的潮流的公司并不只有T2，早在联合利华收购T2 之前，星巴克于2012年就收购了美国茶叶零售品牌Teavana并于2013年在纽约开设了茶馆（Tea bar），日本茶叶零售品牌Lupicia也于2014年墨尔本开了第一家店。南澳大利亚的T bar Tea Salon虽然一直没有在阿德莱德以外扩张，但自1999年开业至今也是一直在健康地成长着。
It is not only T2 who sees the new trend for people to drink tea. Starbucks acquired Teavana, an American tea retail brand, in 2012 and opened Tea bar in New York in 2013, long before Unilever acquired T2. Lupicia, a Japanese tea retailer, opened its first store in Melbourne in 2014. T bar Tea Salon in South Australia has not expanded beyond Adelaide, but it has been growing healthily since it opened in 1999.
In fact, for Chinese people, tea experience shop is not really a new concept. Domestic tea shops such as TenFu 's TEA, TenFu 's TEA and other tea specialty stores offer trial drinks, tea sets and refreshments, and even tea ceremony performances and there is no lack of good quality tea.